DESIGN PHILOSOPHY

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EMPATHY
ERGONOMICS
FUNCTIONALITY & AESTHETICS
USABILITY
ACCESSIBILITY
AUTHENTICITY
ENVIRONMENT

Bürotime believes in the idea that a balance between business and life is maintained through the idea of sustainability, and therefore it develops designs that can address the various daily needs and expectations of employees while taking into consideration several different office utilization scenarios.

EMPATHY

Since the very early times, establishing a point of view by showing empathy and internalizing events are among the healthiest methods developed against the situations we are in or behaviors. As B Design Club, every concept and design that we develop with this understanding focus on users and their needs.

ERGONOMICS

Ever since modern human beings began communicating with objects where technological developments and even sense of taste, aside from this particular fictional existence that is based on environmental factors and scenarios of utilization, constantly change in today’s world, the only thing that may be considered stable is ergonomics. Although it varies in itself, we aim at developing designs that are human, health and environment-oriented and at making work and living spaces as efficient as possible by situating these values on accurate points.

FUNCTIONALITY & AESTHETICS

Flexible and functional solutions we developed based on user’s needs are brought together with our designs with a very unique compatibility that appeals to our users.

USABILITY

One of the basic points of our design process is to figure out how the products that we design and users interact more comfortably and smoothly, and an intuitive effort to improve their experience of using our products as much as possible. Our goal with the products and concepts we developed is to allow employees, who spend long hours in offices, to gain different experiences, and to offer the most appropriate furniture that can address their needs.

ACCESSIBILITY

The visual and intellectual relationship that users will have with the brand, and their embracing of it is directly related to the perception they have in their minds. It is of particular importance to correctly position the materialized touch points, such as price, performance, accessibility, design, etc. in consumer’s mind. The primary value we look out for is to make sure that the service we provide is appealing to users from all segments of the society.

AUTHENTICITY

While the point of view towards the service offered to the user reveals the brand image, it also shapes the character of the product. The common message shared by products that are composed of a combination of various forms, functions, patterns and colors is the reflection of a brand’s authentic style and character. Even though design is based on functionality, outlook and the feeling it evoked in the user, the changing environmental applications and awareness force designers and manufacturers to adopt this new concept of “sustainability”. This way, the concepts of environmental awareness and sustainable design moved away from the conventional design and planning processes, gaining a different dimension. Throughout the creation process of designs that are developed with the know-how, skills and a sense of flexibility, socio-economic factors play a significant role. Therefore, a sense of social responsibility becomes part of the design processes as much as the applications of economic sustainability. As B Design Club, the fundamental principle of sustainability that we adopt is based on our passion to materialize innovative products by observing elements human, environment, and design.

ENVIRONMENT

Regardless of the size and area of use of sustainable design, it must offer a user physical and psychological advantages and solutions. Bürotime constitutes its design strategy within the framework of product alternatives that improve quality of life, and protect the ecosystem. Aware of our responsibilities coming from the human and environment-oriented design ideas we develop, we are paying close attention to their connections with environmental situations, such as energy efficiency, controlled use of natural resources, etc. under the title of sustainability of our pre and post production processes.